Hard gel, builder gel and nail art from Emily’s home salon in Rushden
Bringing out your nail glow.
A bespoke nail care experience in a serene, adults-only home salon, with parking on the driveway outside. Manicures, pedicures, gel polish and nail art, with hard gel and builder gel my speciality.
- 5.0 from 16 Google reviews
- Glitterbels Nailist of the Year 2025
- Open 7 days, 9am-10pm
The salon room at 19 Carmarthen Way.
A serene little salon at home
At Pure Nails by Emily you can expect a bespoke nail care experience, with real passion for artistry. I specialise in hard gel and builder gel, and offer manicures, pedicures and nail art too, all in a serene, adults-only environment.
The salon is in my home in Rushden, with convenient parking on the driveway outside. It is a woman-owned business, and I want every visit to feel like a pampering delight.
- Hard gel and builder gel specialist
- Adults-only and calm
- Driveway parking outside
- Open every day, 9am-10pm
“Coffee always iced, nails always pink, and big dreams being built one client at a time.”
Award-winning nails, close to home
Glitterbels Nailist of the Year 2025
Hair and Beauty awards finalist
HBA Highly recommended Best New Talent & Best Home Salon Finalist
Est. June 2025 in Rushden. I use Dali Artistic Gro Gel+, Glitterbels products and HEMA-free cat eye gel colours.
Treatments
Every treatment I offer, with how long it takes. Add the Vitamin E basecoat to any gel service for £3.
Hands
Manicures, gel polish and the hard gel and builder gel overlays I specialise in.
- Manicure30 mins
Tidy of cuticles and filing of nails. (For gel colours see Gel manicure and for soaks and scrubs see Luxury manicure)
- Gel Manicure1 hr 30 mins
Manicure service + gel polish
- Builder Gel Manicure (No colour)2 hr
Manicure service with builder gel overlay (new set or a rebalance) - no colour
- Hard Gel Manicure2 hr
Manicure service with a hard gel overlay (new set or rebalance) - no colour
- Luxury Manicure1 hr
Treat yourself to a luxury manicure after your nail appointment. Includes extra work on dry skin around your nails using the e-file and then a scrub and massage.
Add-ons
Extras to add to your appointment.
- Vitamin E Basecoat Treatment5 mins, £3 extra
You can now upgrade your appointment with our Vitamin E Repair & Protect Basecoat Treatment under any gel service for just £3 extra. Perfect for damaged, thin, brittle or weak nails, helping to nurture, protect and support healthier, stronger natural nails over time.
- Gel Colour add on20 mins
Extra add on to builder gel or hard gel services (solid colour gel - to add nail art please add nail art option)
- Nail Art30 mins, £4-£10
Prices range from £4-£10 depending on detail/time spent on nail art designs.
Feet
A simple tidy, gel polish, or a soak, scrub and massage for your feet.
- Pedicure30 mins
Tidy of cuticles and filing of nails on feet. (For gel colours see Gel pedicure and for foot filing see luxury pedicure)
- Luxury Pedicure1 hr 30 mins
Soak, Scrub, foot file and massage. Does not include Gel polish - please add 'Gel Colour Add on'
- Gel Pedicure1 hr 30 mins
Pedicure service + gel polish
Removals and repairs
Safe removal and single-nail fixes.
- Gel/Builder Gel Soak off (Removal)30 mins
Gel or Builder gel removal using soak off method.
- Hard Gel File off (Removal)1 hr
Hard gel file off (un-soakable products)
- Single Builder/Hard Gel Nail repair20 mins
Fix to a single nail 48 hours after the original appointment.
- Single Gel Nail repair20 mins
Fix to a single nail 48 hours after the original appointment.
Please read the salon policies on cancellations and lateness on Instagram before booking.
Book your appointment
Choose a treatment, then a day and time. I’m open every day from 9am to 10pm.
- 1Treatment
- 2Date and time
- 3Your details
- 4Booked
Choose your treatment
Pick one treatment to start. Add-ons can be booked the same way.
Prefer to ask first? Call 07459 574065.
Fresh sets
A few recent sets.
Frosted Peony builder gel 
Copper cat eye 
Deep red with a copper glow 
Kind words from clients
Absolutely love my nails. As a nail biter, I wish I had gone to Emily sooner. I knew what was been done to my nails as Emily talked me through it. Amazing and relaxing environment. Couldn't have asked for anymore. Excellent. Update I first visited Emily on the 18th July 2025. My nails have grown longer then I ever thought possible. I asked Emily if we could get them down to a more comfortable length as I had left a slightly longer time between appointments.Emily did this for me and they are now at the perfect length. I had nail art for the first time which is adorable. I can't recommend Emily enough. My nails have never looked this good. Such a lovely relaxing experience every time. Thankyou 💜
l had my first visit to Emily’s home salon for a gel manicure and pedicure, and I couldn’t be happier with the experience. Emily was welcoming and professional. She was very thorough, making sure I was happy with the nail shape, length and overall finish every step of the way. Nothing felt rushed, and her attention to detail was excellent. Highly recommend Emily to anyone looking for a relaxing, high-quality treatment!
I started going to Pure Nails almost a year ago when the journey first began and I will shout it from the rooftops that I wouldn’t do anywhere else! Emily perfects each stage of making my sure nails are healthy and gorgeous. The home from home feel is the perfect vibe and the pre-appointment planning to achieve the desired look is top notch. You’d be silly to trust anybody else!
Great first visit to Emily for a lovely new set of BIABs for my holiday. Emily has done a really great job, listened to my previous experiences of issues with ‘lifting’ and has used products to help with this. I had planned to only get my nails done for my holiday but having been to Emily I think I’ll be back to wanting pretty nails all of the time! Her home salon was lovely too!
First time visitor, lovely lady very welcoming and knowledgeable in all things nails, took great care and time, the results are amazing my nails look wonderful 🤩 highly recommended will now be a returning customer
Find the salon
Pure Nails by Emily
19 Carmarthen Way
Rushden
NN10 0TN
A home salon with parking on the driveway outside.
Opening hours
| Monday | 9am-10pm |
|---|---|
| Tuesday | 9am-10pm |
| Wednesday | 9am-10pm |
| Thursday | 9am-10pm |
| Friday | 9am-10pm |
| Saturday | 9am-10pm |
| Sunday | 9am-10pm |
By appointment.
Ask me anything
A nail art idea, a question about a treatment, or a quote for a design. Send a message and I’ll get back to you.
Call
07459 574065Email
purenailsbyemily@gmail.com Instagram
@purenailsbyemilySalon
19 Carmarthen Way, Rushden, NN10 0TN